000 | 00620nam a22002177a 4500 | ||
---|---|---|---|
003 | KDUcat | ||
008 | 210406b ||||| |||| 00| 0 eng d | ||
020 | _a9789332518377 | ||
041 | _aEnglish | ||
082 |
_a659.1 _bC45 |
||
100 |
_aClow, Kenneth E _960173 |
||
245 | _aIntegrated advertising, promotion, and marketing communications | ||
250 | _a06th ed. | ||
260 |
_aIndia _bDorling Kindersley _c2014 |
||
300 |
_a455 p. _bill |
||
650 |
_aMarketing communication _928348 |
||
650 |
_aAdvertising _910391 |
||
650 |
_aBusiness promotion _962109 |
||
700 |
_aBaack, Donald E _960174 |
||
942 |
_2ddc _cLM |
||
999 |
_c34978 _d34978 |