000 00620nam a22002177a 4500
003 KDUcat
008 210406b ||||| |||| 00| 0 eng d
020 _a9789332518377
041 _aEnglish
082 _a659.1
_bC45
100 _aClow, Kenneth E
_960173
245 _aIntegrated advertising, promotion, and marketing communications
250 _a06th ed.
260 _aIndia
_bDorling Kindersley
_c2014
300 _a455 p.
_bill
650 _aMarketing communication
_928348
650 _aAdvertising
_910391
650 _aBusiness promotion
_962109
700 _aBaack, Donald E
_960174
942 _2ddc
_cLM
999 _c34978
_d34978