| 000 | 003810000a22001690004500 | ||
|---|---|---|---|
| 999 |
_c9735 _d9735 |
||
| 003 | KDUcat | ||
| 008 | 170424b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a025609196X | ||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bB58 |
||
| 100 |
_aBovee, Courtland L _928385 |
||
| 700 |
_aArens, William F _928386 |
||
| 245 | _aContemporary advertising | ||
| 250 | _a4th ed. | ||
| 260 |
_aHomewood _bIrwin _c1992 |
||
| 300 | _axxxi,718 p. | ||
| 440 |
_aThe Irwin series in Marketing _925876 |
||
| 650 |
_aAdvertising _910391 |
||
| 942 |
_cLM _2ddc |
||