Advertising and promotion an integrated marketing communications perspective
By: Belch, George E
Contributor(s): Belch, Michael A
Language: English Language Publisher: Boston McGraw-Hill 1998Edition: 4th edDescription: xxii,762 pISBN: 0256218994Subject(s): Advertising | Advertising | Communication in Marketing | Sales PromotionDDC classification: 659.1 Online resources: Click here to access online| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Main Library Main Shelving Area | Main Library Main Shelving Area | Genaral Collection | 659.1 B24 (Browse shelf) | Available | 14042 |
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| 659.1 A62 Contemporary advertising | 659.1 A62 Contemporary advertising | 659.1 B24 Advertising and promotion | 659.1 B24 Advertising and promotion | 659.1 B24 Advertising and promotion | 659.1 B24 Advertising and promotion | 659.1 B58 Contemporary advertising |
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