Integrated advertising, promotion, and marketing communications
By: Clow, Kenneth E
Contributor(s): Baack, Donald E
Material type:
TextLanguage: English Language Publisher: India Dorling Kindersley 2014Edition: 06th edDescription: 455 p. illISBN: 9789332518377Subject(s): Marketing communication | Advertising | Business promotionDDC classification: 659.1
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Main Library Main Shelving Area | Main Library Main Shelving Area | Genaral Collection | 659.1 C45 (Browse shelf) | Available | 31454 |
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| 659.1 B24 Advertising and promotion | 659.1 B58 Contemporary advertising | 659.1 B58 Contemporary advertising | 659.1 C45 Integrated advertising, promotion, and marketing communications | 659.1 D58 Complete guide to advertising | 659.1 G 16 And now a few words from me | 659.1 G 16 And now a few words from me |
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