Game- based marketing Inspire customer loyalty through rewards, challenges, and contests
By: Zichermann, Gabe
Contributor(s): Linder, Joselin
Material type:
TextLanguage: English Language Publisher: Hoboken John Wiley & sons 2010Description: 220 p. colISBN: 978047056039 ; 978-0470562239Subject(s): Marketing | Customer loyalty | Customer loyalty programme | Game bodes marketingDDC classification: 658.812
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Lending Materials
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Main Library Main Shelving Area | Main Library Main Shelving Area | Genaral Collection | 658.812 Z31 (Browse shelf) | Available | 29145 |
Total holds: 0
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