Strategic marketing for nonprofit organizations

By: ndreasen, Alan R
Contributor(s): Kotler, Philip
Material type: TextTextLanguage: English Language Publisher: New Delhi Dorling Kindersely (India) Pvt Ltd 2008Description: 526 p. illISBN: 9788131722251Subject(s): Strategic planning | Nonprofit organization-marketing | United StatesDDC classification: 658.802
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