Impact of advertising on young Sri Lankan consumer's brand preference : a comparison between mainstream advertising and social media advertising

By: Danushka, G.V.N
Material type: TextTextLanguage: English Language Publisher: Ratmalana KDU 2022Description: xi, 88p. Col ill CDSubject(s): Advertising | Mainstream | Social media | Brand Preference | Sri LankaDissertation note: KDU Faculty of Graduate Studies Management
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KDU Faculty of Graduate Studies Management MSc. 2022 KDU/501/MSS/17017

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